Trends in Watches

Tuesday, October 25, 2005

Seiko does a limited edition Sportura

Recently, Seiko released a limited Edition Sportura Kinetic watch, the Seiko SLQ019. This is the latest in a series of hand made, extremely complicated Sportura Watches. It represents the best of what Seiko makes available in the U.S. This watch was preceded by the SLQ007 and SLQ009 in 2002 and the SLQ017 in 2004. The SLQ019 is distinguished by a black carbonized titanium case and bracelet with Orange subdials which are characteristic of the new Sportura look for 2005. Of course like its predecessors, the SLQ019 sports precise timekeeping and a chronograph that is accurate to within 1/10 of a second. The Kinetic movement has a power reserve of about 1 month. Also Unique to this Sportura is the exhibition case-back and its packaging as can be seen by following this link SLQ019 Packaging. The packaging includes an additional Leather Strap, a bracelet sizing tool and the lift out section reveals space to store two additional Seiko watches. Whether you are a watch collector in general or a true Seiko aficionado, the SLQ019 is a great addition to any watch collection.

Fortunately, we have the good fortune of having a few of these watches for our Retail Store, The Time Zone. As a limited editions, they are exclusively available to retailers and cannot be sold via the web. Seiko has made 2005 of these watches available for worldwide distribution and only 200 in the United States. If you are interested in purchasing one, please give The Time Zone a call at 866-799-2824.

Wednesday, October 19, 2005

Zodiac Watches...The New Face of Swiss

In case you haven’t already had the pleasure, be sure to check out our new Zodiac Watches. Zodiac Watches is an old name in the Swiss watch industry that was recently revived by the Fossil company. Promoted as the “new face of Swiss” Zodiac watches are bold, affordable, well-made and a lot of fun to wear. We know you’ll love the vintage design and distinctive appearance of your new Zodiac watch as well as appreciate the quality Swiss craftsmanship that goes into each Zodiac.


The Zodiac Watches collection features a wide variety of brightly colored watches with colored coautchouc rubber straps. Although the entire collection was designed for men, Zodiac found early on that the colored models were wildly popular among women. In fact, some of Zodiac’s new promotional materials feature female models wearing the brightly colored rubber strap Zodiac watches. This should come as no surprise given the current popularity of “fashion-dive” style watches like Technomarine among women. For years we’ve pondered the fact that men’s watches are so much more fun than the petite jewelry watches marketed to women. Finally, women shopping for watches are asking themselves “why should men have all the fun?”


Fun aside, Zodiac makes a very serious and rugged dive and sport watches. Take a look at our collection of Zodiac Dive Watches. Each is water resistant to 300 meters, and features a great retro design that recalls the early days of scuba diving.