Victorinox Swiss Army

If you follow Swiss Army Watches, you may soon notice a change in the company's branding. Going forward, they will be known as Victorinox Swiss Army. With success comes imitation and we're guessing that the profusion of Swiss Army type watches have led the brand to try to differentiate itself from its many impersonators by stressing its roots as the original.

Victorinox created the original Swiss Army knife in 1897. They are still the only Swiss watch brand authorized to use Swiss Army in its title. So, if you are looking for an affordable, well made Swiss military type watch, the original is Victorinox Swiss Army.