Zodiac Watches...The New Face of Swiss

In case you haven’t already had the pleasure, be sure to check out our new Zodiac Watches. Zodiac Watches is an old name in the Swiss watch industry that was recently revived by the Fossil company. Promoted as the “new face of Swiss” Zodiac watches are bold, affordable, well-made and a lot of fun to wear. We know you’ll love the vintage design and distinctive appearance of your new Zodiac watch as well as appreciate the quality Swiss craftsmanship that goes into each Zodiac.

The Zodiac Watches collection features a wide variety of brightly colored watches with colored coautchouc rubber straps. Although the entire collection was designed for men, Zodiac found early on that the colored models were wildly popular among women. In fact, some of Zodiac’s new promotional materials feature female models wearing the brightly colored rubber strap Zodiac watches. This should come as no surprise given the current popularity of “fashion-dive” style watches like Technomarine among women. For years we’ve pondered the fact that men’s watches are so much more fun than the petite jewelry watches marketed to women. Finally, women shopping for watches are asking themselves “why should men have all the fun?”

Fun aside, Zodiac makes a very serious and rugged dive and sport watches. Take a look at our collection of Zodiac Dive Watches. Each is water resistant to 300 meters, and features a great retro design that recalls the early days of scuba diving.